Animo

Animo is a typeface inspired by old Spanish business signs, still found across cities and towns. Created by sign-making companies in the second half of the 20th century, these signs relied on a process of repeatedly photographing and enlarging small metal type, each iteration introducing new distortions and aberrations. Although purely practical in intent, this method produced letterforms of unexpected beauty. Animo draws from these imperfections, blending cultural history with the charm of an imperfect, analogue process.